Etymology

Zustema

( zi ● stm ● ah ) - based on the greek sústēma meaning “organized whole” reflecting a bias toward creating GTM value by considering both the organization and the ecosystems it operates in as a whole while aggressively seeking to root out the siloed thinking and execution that handicaps innovation and organizational effectiveness

( zeta ) - associated with the Athena and symbolizing strategy and protection; reflecting a deep commitment to leading with strategy and prioritizing outcomes for core stakeholders (Investors, LPs and employees) ahead of ourselves

( inputs & outputs ) - reflecting a bias toward getting dirty and building the capabilities, processes and systems that enable an organization to measure, analyze and continually optimize product market fit, operational velocity and revenue capture 

Associated with protection, and guidance reflecting a belief in finding purpose via impartial execution and guidance that maximizes stakeholder outcomes